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Creative Award
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Vancouver Film Festival - "Businessmen" by ANDY Awards 2004

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TitleBusinessmen
Agency
Campaign 2003 - Vancouver Film Festival
Advertiser Vancouver International Film Festival
Brand Vancouver Film Festival
PostedJuly 2004
Business Sector Trade Shows, Events & Festivals
Media Type Television & Cinema
Length
AI Description The ad for the Vancouver Film Festival features two businessmen dressed in suits as they get out of their cars and walk along a city street. Their conversation revolves around a major business deal that could make their careers. Suddenly, one of the men comments on feeling nauseous, suspecting the sensation of the ground shifting beneath them. The dialogue humorously shifts to references to 'Dogma 95' and 'Lars von Trier,' noting the handheld camera style often used in such films. The humor is furthered as they both appear disoriented, with one man even jokingly cursing the filmmaker Lars von Trier. The ad concludes with the phrase, 'Maybe it's best that life isn't like a foreign film,' appearing on the screen, followed by the Vancouver International Film Festival logo. The overall tone is playful, poking fun at the sometimes disorienting style of avant-garde cinema.
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