Columbia - "Fishing Bouquet" by ANDY Awards 2004
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| Title | Fishing Bouquet |
| Agency | Borders, Perrin & Norrander, Inc. |
| Campaign | Bouquets - Columbia Sportswear |
| Advertiser | Columbia Sportswear Company |
| Brand | Columbia |
| Posted | July 2004 |
| Business Sector | Sportswear |
| Media Type | Poster |
| Market | United States |
| AI Description | The Columbia 'Fishing Bouquet' ad creatively mixes humor with an outdoor theme. The image portrays a bouquet made from gathered reeds and grasses, typically found near a fishing spot. The hand, holding the bouquet in a disposable cup, offers an amusing gesture of apology. The text, 'jeez-I’m-sorry but-the-fish-were-really-biting Bouquet', reinforces the ad’s playful tone. The landscape, possibly a lake, provides a natural and calm background, enhancing the humor and sincerity of the 'sorry I was fishing' message, appealing to the everyday adventurer. |
| Creative Director | Terry Schneider |
| Art Director | Kent Suter |
| Copywriter | Mike Ward |
| Account Manager | Bill Mattis |
| Photographer | Michael Jones |
| Agency Producer | Marilyn Foster |