Columbia - "Hunting Bouquet" by ANDY Awards 2004
Filter results by
| Title | Hunting Bouquet |
| Agency | Borders, Perrin & Norrander, Inc. |
| Campaign | Bouquets - Columbia Sportswear |
| Advertiser | Columbia Sportswear Company |
| Brand | Columbia |
| Posted | July 2004 |
| Business Sector | Sportswear |
| Media Type | Poster |
| Market | United States |
| AI Description | The advertisement presents an intriguing and humorous visual in which a hand garbed in a camouflage jacket holds a vibrant bouquet of flowers. This bouquet, however, is unexpectedly crafted from a red shotgun shell casing, symbolizing a mix of rustic outdoor adventure and gentle humor. The background is a blurred forest setting in shades of brown, signifying a late autumn or early winter atmosphere. The ad creatively conveys an apology, as reflected in the text that reads: 'The sorry I-was-out-hunting-so-long Bouquet.' It highlights the juxtaposition of hunting and tenderness, presented in an earthy and natural color palette. The use of a humble bouquet in an outdoor setting suggests a playful acknowledgment of time spent outdoors at the expense of domestic obligations. |
| Creative Director | Terry Schneider |
| Art Director | Kent Suter |
| Copywriter | Mike Ward |
| Account Manager | Bill Mattis |
| Photographer | Michael Jones |
| Agency Producer | Marilyn Foster |