Coco de Mer - "Crucifix" by ANDY Awards 2004

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TitleCrucifix
Agency
Campaign Crucifix
Advertiser Coco de Mer
Brand Coco de Mer
PostedJuly 2004
Business Sector Alternative Medicine & Homeopathy
Media Type Magazine
AI Description The ad for Coco de Mer features an elegantly designed bedroom setting, focusing on a beautifully ornate wooden bed with intricate carvings at the headboard. The bedspread is a luxurious pink floral pattern, contributing to a vintage, luxurious ambience. Above the headboard, a subtle crucifix shadow is visible, hinting at an interplay between sensuality and spirituality. This contrast is central to the ad’s message, promoting the brand's sensual products in an artful and provocative manner. The overall tone is one of elegance and suggestion, aligning with Coco de Mer’s focus on intimacy and luxury.
Creative Director
Art Director
Copywriter
Account Manager
Photographer
Typographer
Production Manager
Traffic Director