IKEA - "Chair" by ANDY Awards 2004
Filter results by
IKEA - "Chair"
- Brand: IKEA
- Country: United States
- Advertiser: IKEA
| Title | Chair |
| Agency | Crispin Porter + Bogusky |
| Campaign | Roots - IKEA |
| Advertiser | IKEA |
| Brand | IKEA |
| Posted | July 2004 |
| Business Sector | Drugstores, Specialty Stores |
| Media Type | Magazine |
| Market | United States |
| AI Description | This IKEA magazine ad from 2004 uses humor to highlight the importance of comfortable furniture. The image is split into two sections. The top half shows a woman struggling to "uproot" a wobbly chair from a traditional dining room setting, emphasizing discomfort and inconvenience. The bottom half contrasts this with a solitary image of the sleek IKEA Klitten chair, priced at $99, set against a simple, pastel-colored background. The tagline "unboring" reinforces IKEA's message of offering innovative and stylish home solutions that break free from the mundane. |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Paul Keister |
| Art Director | Dave Swartz |
| Copywriter | Roger Hoard |
| Copywriter | Bob Cianfrone |
| Photographer | David Harriman |
| Art Producer | Jessica Hoffman |