MINI Cooper - "Four Star Crash" by ANDY Awards 2004
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MINI Cooper - "Four Star Crash"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Four Star Crash |
| Agency | Crispin Porter + Bogusky |
| Campaign | Small Space - BMW MINI |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Posted | July 2004 |
| Business Sector | Cars |
| Media Type | Magazine |
| Market | United States |
| AI Description | The ad features a simple, yet striking design: the top view of a blue MINI Cooper against a white background. The main focus is on its four-star crash test rating, emphasizing safety. Accompanying the image is text in black promoting the vehicle’s safety credentials, playing on the reassurance and reliability of purchasing a MINI Cooper. Positioned within an editorial-style magazine layout, it captures the reader's attention through its minimalistic and direct approach. |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Art Director | Mark Taylor |
| Copywriter | Roger Hoard |
| Account Manager | Elena Sanchez |
| Photographer | Sebastian Gray |
| Print Production Manager | Julieanna Wilson |
| Agency Producer | Julieana Stechschulte |