ANDY Awards

Creative Award

New York, United States

Update

Coco de Mer - "Aaagh"

11300

Title	Aaagh
Agency	Saatchi & Saatchi
Campaign	Coco de Mer Campaign
Advertiser	Coco de Mer
Brand	Coco de Mer
Posted	July 2004
Business Sector	Alternative Medicine & Homeopathy
Media Type	Magazine
AI Description	The advertisement for Coco de Mer, titled "Aaagh," features a psychedelic explosion of colors in a fractal pattern. The visual is intensely vibrant, showcasing swirling, kaleidoscopic designs in red, yellow, green, and blue. The dynamic and abstract nature of the imagery creates a sense of movement and energy, resembling a vivid and mesmerizing visual experience, drawing on the psychedelic art style prominent in the 1970s. The bold display invites curiosity and a sensory exploration of colors and patterns.
Creative Director	Tony Granger
Art Director	Jan Jacobs
Copywriter	Leo Premutico
Art Buyer	Sue Clifford
Illustrator	Ken Keller
Artist	Phil Jackson
Artist	Earl Hinrichs
Typographer	Luke Simkins
Agency Producer	Roger Kennedy
Production Manager	Matt Hearn
Traffic Director	Carrie Hards
Account Executive	Caroline Rich
Art Director	Luke Simkins
Production Manager	Carrie Hards
Illustrator	Phil Jackson
Typographer	Roger Kennedy
Illustrator	Earl Hinricks