ANDY Awards

Creative Award

New York, United States

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Coco de Mer - "Ungh"

10234

Title	Ungh
Agency	Saatchi & Saatchi
Campaign	Coco de Mer Campaign
Advertiser	Coco de Mer
Brand	Coco de Mer
Posted	July 2004
Business Sector	Alternative Medicine & Homeopathy
Media Type	Magazine
AI Description	The Coco de Mer ad, titled 'Ungh,' designed by Saatchi & Saatchi in 2004, features an intricate and hypnotic fractal art piece. The swirling pattern is adorned with a psychedelic mix of colors like purple, green, and yellow, creating an intriguing visual effect. The fractal image is smooth and organic, suggestive of subtle motion, inviting the viewer to explore its depths. A minimalistic style of text is present, posing the question 'How does yours feel?' This encourages an introspective and sensory connection with the brand, hinting at the tactile and emotional nature of the products. The ad uses artistic expression alongside innovative design to create a unique representation of the brand’s identity, targeting an audience interested in aesthetic exploration.
Creative Director	Tony Granger
Art Director	Jan Jacobs
Copywriter	Leo Premutico
Art Buyer	Sue Clifford
Illustrator	Ken Keller
Artist	Phil Jackson
Artist	Earl Hinrichs
Typographer	Luke Simkins
Agency Producer	Roger Kennedy
Production Manager	Matt Hearn
Traffic Director	Carrie Hards
Account Executive	Caroline Rich
Art Director	Luke Simkins
Production Manager	Carrie Hards
Illustrator	Phil Jackson
Typographer	Roger Kennedy
Illustrator	Earl Hinricks
Advertiser's Supervisor	Matt Hearn
Advertiser's Supervisor	Carrie Hards