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ANDY Awards

Creative Award
New York, United States
Babybel - "Mousetrap" by ANDY Awards 2004

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TitleMousetrap
Agency
Campaign Thin Mouse - Babybel
Advertiser BEL Group
Brand Babybel
PostedJuly 2004
Business Sector Cheese
Media Type Magazine
AI Description The magazine ad features a prominently minimalist design, showcasing a mousetrap in the bottom center of the scene. The mousetrap is positioned on a light, beige floor with a solid background of subtle, light-colored wallpaper. The simplicity of the design draws attention to the mousetrap, prompting curiosity and a deeper look into the ad's message. In the bottom right corner, the Babybel Light logo is visible, tying the product to the clever visual metaphor, likely suggesting the cheese is irresistible. The ad evokes a mix of humor and sophistication through its smart use of visual elements.
Creative Director
Creative Director
Art Director
Copywriter
Account Manager
Photographer
Typographer
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Production Manager