andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
Babybel - "Hole" by ANDY Awards 2004

Filter results by

TitleHole
Agency
Campaign Thin Mouse - Babybel
Advertiser BEL Group
Brand Babybel
PostedJuly 2004
Business Sector Cheese
Media Type Magazine
AI Description The Babybel advertisement creatively uses the image of a mousehole on a simple wooden floorboard to humorously suggest that the cheese is irresistible, even to mice. The wall in the background is painted a soft beige, creating a minimalistic and clean appearance. There's a sense of surprise and playfulness as the mousehole is the only disruption in an otherwise pristine setting, drawing attention to the small red Babybel cheese logo placed in the corner. The ad effectively communicates the product's appeal through its clever visual metaphor.
Creative Director
Creative Director
Art Director
Copywriter
Account Manager
Photographer
Typographer
Art Buyer
Production Manager