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ANDY Awards

Creative Award
New York, United States
Babybel - "Umbrella" by ANDY Awards 2004

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TitleUmbrella
Agency
Campaign Thin Mouse - Babybel
Advertiser BEL Group
Brand Babybel
PostedJuly 2004
Business Sector Cheese
Media Type Magazine
AI Description This Babybel advertisement presents a simple yet intriguing visual narrative. Central to the image, a closed black umbrella stands on a beige carpet, its tip touching the floor. From beneath the umbrella, a tiny piece of the familiar string from a Babybel cheese peeks out, suggesting whimsical lightness. The wall behind the umbrella features a soft, geometric pattern, enhancing the visual simplicity of the scene. The Babybel logo is positioned at the lower-right corner, reminding viewers of the product being subtly alluded to. The ad creates an atmosphere of playful curiosity, inviting viewers to ponder the connection between the umbrella and the cheese.
Creative Director
Creative Director
Art Director
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Account Manager
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Production Manager