IKEA - "Circles" by ANDY Awards 2004
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IKEA - "Circles"
- Brand: IKEA
- Country: United States
- Advertiser: IKEA
| Title | Circles |
| Agency | Crispin Porter + Bogusky |
| Campaign | Wrapping Paper - IKEA |
| Advertiser | IKEA |
| Brand | IKEA |
| Posted | July 2004 |
| Business Sector | Drugstores, Specialty Stores |
| Media Type | Direct Marketing |
| Market | United States |
| AI Description | The IKEA "Circles" ad campaign features a series of engaging posters placed on a street wall. Each poster showcases different IKEA products like a lamp, a clock, and candles against a background of abstract, colorful circles. The vibrant and minimalist design invites curiosity and interaction. One individual is seen peeling back one of the overlaying posters to reveal another beneath, symbolizing the idea of 'unboxing' something unique and unexpected. The images convey IKEA's message of transforming the ordinary into the extraordinary with creative and innovative design. The abstract pattern of circles complements this theme, adding a modern and playful touch to the presentation. |
| Executive Creative Director | Alex Bogusky |
| Art Director | Alex Burnard |
| Art Director | Mike Del Marmol |
| Copywriter | David Schiff |
| Print Producer | Jessica Hoffman |
| Creative Director | Paul Keister |
| Photographer | Rick Whittey |
| Print Production Manager | Eva Dimick |