MTV - "3 Second Rule" by ANDY Awards 2004
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| Title | 3 Second Rule |
| Agency | Instructoart |
| Campaign | Watch and Learn - MTV |
| Advertiser | MTV |
| Brand | MTV |
| Posted | July 2004 |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| AI Description | The "3 Second Rule" ad for MTV uses a simple, animated style to deliver a humorous message. It features minimalistic animations where women walking with bananas drop a piece on the floor. The ad shows a close-up of the timer each time a piece falls, indicating the brief window for applying the '3-second rule' before picking and eating it. In one scenario, after the woman eats the fallen piece, she appears to fall ill, as suggested by her lying on the floor. The ad concludes with the text, "Obey the 3 second rule," followed by "Watch and learn," over the final image with the MTV logo. The ad uses a playful yet cautionary tone, focusing on learning the importance of hygiene in a lighthearted manner. |
| Creative Director | Kevin Mackall |
| Art Director | Matthew Vescovo |
| Copywriter | Matthew Vescovo |
| Creative Director | Matthew Vescovo |
| Artist | Matthew Vescovo |
| Agency Producer | Michael Bellino |
| Sound Editing | Metatechnik |
| Producer | Marla Puccetti |
| Producer | Michael Feder |
| Director | Matthew Vescovo |
| Editor | Mike Gleason |
| Other | Eng San Koh |
| Other | Susan Hildebrand |
| Other | Aaron Stewart |
| Production Company | Hornet |
| Recording Studio | JSM Music |