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ANDY Awards

Creative Award
New York, United States
MTV - "Musical Instrument" by ANDY Awards 2004

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TitleMusical Instrument
Agency
Campaign Watch and Learn - MTV
Advertiser MTV
Brand MTV
PostedJuly 2004
Business Sector TV/Radio Programs & Stations
Media Type Television & Cinema
Length
Market United States
AI Description This animated MTV ad is a humorous take on musical performances. It opens with a musician playing a guitar surrounded by an enthusiastic audience. As the scene progresses, various musicians appear, each with a different instrument, including drums, a trumpet, a flute, an accordion, and a tuba. Next to them, a dial labeled "SEX" humorously oscillates, presumably measuring the sex appeal of each instrument. The scene is minimalistic, with a plain background and simple animation, emphasizing the comedic tone. The ad humorously depicts musicians playing their instruments while the 'SEX' meter suggests varying levels of attraction. This playful theme culminates in the final frame with the tagline "Watch and learn" alongside MTV's logo, suggesting a lighthearted and entertaining engagement with music.
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