ANDY Awards

Creative Award

New York, United States

Update

Sony PlayStation 2 - "Gravity Bomb"

$TBWA\Chiat\Day Los Angeles$

10349

Title	Gravity Bomb
Agency	TBWA\Chiat\Day Los Angeles
Campaign	Gadgets - Sony PlayStation
Advertiser	Sony Corporation of America
Brand	Sony PlayStation 2
Posted	July 2004
Product	Ratchet & Clank Going Commando
Business Sector	Video Games/Consoles
Media Type	Television & Cinema
Length	30 seconds
Market	United States
AI Description	The PlayStation 2 ad for "Ratchet & Clank Going Commando" opens in a suburban backyard, where three friends are gathered around, testing out a new gadget – the Gravity Bomb. As they attempt to hit a distant water bottle, the scene suddenly escalates with a massive explosion, creating a fiery spectacle. Laughter and excitement ensue as the trio experiences the thrilling chaos. The ad transitions to clips from the game, showcasing its dynamic gameplay and plot involving futuristic gadgets. The ad concludes with the PlayStation mantra: "Live in Your World, Play in Ours," reinforcing the immersive gaming experience offered by the console.
Production Company	Bob Industries
Creative Director	Jerry Gentile
Art Director	Brian Hughes
Copywriter	Scott Duchon
Editing Company	Venice Beach Editorial
Editing Company	The Orphanage
Sound Design Company	Eleven
Producer	Eric Voegele
Director	Jonathan Dayton
Director	Valerie Faris
Director of Photography (DOP)	Lance Acord
Editor	Bill Chessman
Sound Design Company	Jeff Payne