ANDY Awards

Creative Award

New York, United States

Update

Sony PlayStation 2 - "Tractor Beam"

$TBWA\Chiat\Day Los Angeles$

9686

Title	Tractor Beam
Agency	TBWA\Chiat\Day Los Angeles
Campaign	Gadgets - Sony PlayStation
Advertiser	Sony Corporation of America
Brand	Sony PlayStation 2
Posted	July 2004
Product	Ratchet & Clank Going Commando
Business Sector	Video Games/Consoles
Media Type	Television & Cinema
Length	30 seconds
Market	United States
AI Description	The ad opens with a group of friends testing a tractor beam from the video game Ratchet & Clank: Going Commando in a dusty, outdoor environment. They discuss the gadget excitedly, indulging in its capabilities. The beam accidentally causes chaos, pulling objects towards it with great force, engulfing the area in a cloud of dust. This unexpected mayhem elicits laughter and thrill among the friends. The scene cuts to dynamic gameplay from Ratchet & Clank, showcasing various gadgets and thrilling action sequences. The ad concludes with the text "Live in your world, play in ours," highlighting the engaging nature of the PlayStation 2 experience.
Production Company	Bob Industries
Creative Director	Jerry Gentile
Art Director	Brian Hughes
Copywriter	Scott Duchon
Editing Company	Venice Beach Editorial
Editing Company	The Orphanage
Sound Design Company	Eleven
Producer	Eric Voegele
Director	Jonathan Dayton
Director	Valerie Faris
Director of Photography (DOP)	Lance Acord
Editor	Bill Chessman
Sound Design Company	Jeff Payne