ANDY Awards

Creative Award

New York, United States

Update

Filter results by

Washington Mutual - "Jen"

Sedgwick Rd. Seattle, United States

2205

Brand: Washington Mutual
Country: United States

Advertiser: Washington Mutual

Title	Jen
Agency	Sedgwick Rd.
Campaign	Fear Not - Washington Mutual
Advertiser	Washington Mutual
Brand	Washington Mutual
Posted	March 2004
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Media Type	Television
Length	30 seconds
Market	United States
AI Description	In this humorous ad by Washington Mutual, a woman named Jen is depicted experiencing an epiphany about honesty and truthfulness thanks to the bank's free checking service, which promises no hidden fees. The commercial begins in a courtroom setting, where Jen, initially skeptical, becomes inspired by the values of transparency from her banking experience. Her newfound wisdom prompts her to confess openly in various situations, such as admitting fault when dealing with police officers for traffic violations and being frank about a poorly constructed deck. The final scene humorously concludes with the deck collapsing, highlighting the light-hearted nature of the ad. The overall message ties into Washington Mutual's emphasis on honesty and clarity.