Miller High Life - "Pagers" by ANDY Awards 2004
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Miller High Life - "Pagers"
- Brand: Miller High Life
- Country: United States
- Advertiser: MillerCoors LLC
| Title | Pagers |
| Agency | Wieden + Kennedy |
| Campaign | Living the High Life - Miller High Life |
| Advertiser | MillerCoors LLC |
| Brand | Miller High Life |
| Posted | March 2004 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The commercial opens in a nostalgic diner setting where several friends gather around a table, enjoying sandwiches and bottles of Miller High Life beer. As they converse and indulge in their meal, the narration humorously marks a contrast between the past and modern technology's impact on social interaction. Referring to old pagers, the narrator jokingly mentions how only superheroes got summoned urgently in the past, juxtaposing this with today's trivial emergencies, like running out of eggs. The setting shifts to emphasize the friendly, laid-back atmosphere, reinforcing the pleasure of simple connections and companionship over a beer. The visual style is warm and retro, capturing a timeless diner vibe. |
| Art Director | Jeff Williams |
| Copywriter | Jed Alger |
| Copywriter | Jeff Kling |
| Copywriter | Brant Mau |
| Account Manager | Ken Smith |
| Agency Producer | Jeff Selis |
| Production Company Producer | Frank Scherma |
| Production Company Producer | Jon Kamen |
| Director | Errol Morris |
| Editor | Angus Wall |
| Production Company | RadicalMedia |
| Creative Director | Susan Hoffman |
| Creative Director | Roger Camp |
| Producer | Robbie Fernandez |