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Creative Award

New York, United States

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Washington Mutual - "Debra"

Sedgwick Rd. Seattle, United States

1960

Brand: Washington Mutual
Country: United States

Advertiser: Washington Mutual

Title	Debra
Agency	Sedgwick Rd.
Campaign	Fear Not - Washington Mutual
Advertiser	Washington Mutual
Brand	Washington Mutual
Posted	February 2004
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Media Type	Television
Length	30 seconds
Market	United States
AI Description	The ad features a woman named Debra who initially feels anxious about the home loan process. This anxiety is depicted in an office setting where she interacts with colleagues, visibly stressed. Washington Mutual steps in to help Debra obtain her loan, which eases her worries. Scenes depict her in various settings, such as comfortably conversing with a bank representative and enjoying leisure time camping with family. The ad ends with a humorous scene where Debra seems unfazed by everyday stressors, showcasing the relief and confidence she gained from securing her home loan with Washington Mutual.