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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Next Shift" by ANDY Awards 2004

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TitleNext Shift
Agency
Campaign Everything is Possible - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedJanuary 2004
Business Sector IT Solutions & Professional Networks
Tagline HP Invent
Story Cut to various scenes of toys making their way through New York City. On a subway, in the park, on an escalator, etc. They all end up outside a Toys R Us. HP helps Toys R Us manage their itinerary, so toys are stocked before opening the next morning.
Media Type Television
Length
Market United States
AI Description The Hewlett-Packard ad titled "Next Shift" portrays a bustling New York City as toys come to life and navigate the urban landscape by night. The scenes depict toys like a rubber duck floating under a skyline bridge, a doll on a subway train, a plush Elmo using an old elevator, and a miniature car driving through busy streets. These toys congregate outside a Toys R Us store, conveyed with flowing visuals and a cityscape ambiance. Supporting audio narrates how HP technology enables Toys R Us to replenish sold items promptly, emphasizing reliability and efficiency. The ad concludes with a Rubik's Cube shifting into the HP logo, accompanied by the tagline "HP Invent."
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Production Company Gorgeous LA