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ANDY Awards

Creative Award
New York, United States
Sony Playstation 2 - "Bikini" by ANDY Awards 2004

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TitleBikini
Agency
Campaign Bikini
Advertiser Sony Corporation of America
Brand Sony Playstation 2
Date of First Broadcast/Publication 2003 / 5
Product Playstation 2
Business Sector Video Games/Consoles
Story This single page ad ran in the Sports Illustrated Special Swimsuit French Edition 2003.
Media Type Print
Market France
AI Description This print advertisement for the Sony Playstation 2, featured in the Sports Illustrated Special Swimsuit French Edition 2003, presents a witty and humorous visual comparison. On one side, a conventionally attractive woman poses in a bikini under bright sunlight; her appearance represents a typical association with the theme. Opposite her, another woman with a different body type wears a similar bikini, standing on a rocky beach. Her relaxed and playful demeanor, along with glasses and less traditional swimsuit styling, subverts usual swimsuit ad expectations. The image conveys a message of surprising realism and humor, tied with the tagline 'Even More Real' emphasizing the enhanced realism of the Playstation 2 gaming experience.
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