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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "You" by ANDY Awards 2004

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TitleYou
Agency
Campaign Everything is Possible - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedDecember 2003
Business Sector Cameras & Video Cameras
Tagline Everything is possible. HP Invent
Media Type Television
Length
Market United States
Soundtrack Pictures of You
AI Description The HP ad from 2003, titled "You," features a vibrant and lively depiction of personal empowerment through digital photography. Set against an urban backdrop, the commercial showcases diverse individuals interacting and capturing moments with their digital cameras. The visuals emphasize the ease of use and flexibility of HP's digital photography products, suggesting that users can freely express themselves and capture their world. The campaign focuses on the concept of personal empowerment, highlighting how HP's technology enables individuals to become both the photographer and the creative studio. Enhanced by the soundtrack "Pictures of You," the ad aligns with themes of self-expression and limitless possibilities.
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Special Effects / VFX
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Creative Director
Associate Creative Director
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Executive Agency Producer
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Director
Director of Photography (DOP)
Line Producer
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