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adidas - "Ritchie McCaw" by ANDY Awards 2004

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TitleRitchie McCaw
Agency
Campaign Rugby World Cup 2003 "Tackle Bags" - adidas
Advertiser adidas
Brand adidas
PostedDecember 2003
Business Sector Sports Teams, Sports Events
Tagline This cyclone has two eyes
Philosophy 180 and adidas brought together rugby's biggest names, covered them in acrylic paint, then had them create "self-portraits" by hitting canvas-wrapped tackle bags.
Media Type Poster
AI Description The adidas 'Ritchie McCaw' poster is a striking piece featuring abstract art rendered from acrylic paint. The visual represents the dynamic energy of rugby, capturing action and movement through bold brush strokes on a white canvas. McCaw's signature appears at the bottom, emphasizing authenticity. The tagline 'This cyclone has two eyes' complements the explosive visual metaphor, highlighting the power and drive of the sport. Predominantly black and white with bursts of dark reds, the poster delivers a dramatic and intense aesthetic, showcasing both artistic flair and athletic vigor.
Copywriter
Copywriter
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Actor / Celebrity
Creative Director
Art Director
Executive Creative Director
Creative Director
Account Manager
Account Manager
Typographer
Typographer
Print Producer