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Creative Award
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adidas - "Jonah Lomu" by ANDY Awards 2004

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TitleJonah Lomu
Agency
Campaign Rugby World Cup 2003 "Tackle Bags" - adidas
Advertiser adidas
Brand adidas
PostedDecember 2003
Business Sector Sports Teams, Sports Events
Tagline He's the speed, you're the bump
Philosophy 180 and adidas brought together rugby's biggest names, covered them in acrylic paint, then had them create "self-portraits" by hitting canvas-wrapped tackle bags.
Media Type Poster
Market Australia
AI Description The adidas ad featuring rugby legend Jonah Lomu is both a masterpiece and a statement. The poster showcases a dynamic mix of abstract art and athletic prowess by depicting Lomu engaged in the act of creating a unique self-portrait. Covered in acrylic paint, Lomu has tackled canvas-wrapped bags, expressing the sheer speed and power he embodies. The artwork captures the energetic and intense nature of rugby through monochrome splashes of black and white paint, creating an expressionist piece that speaks to movement and impact. The poster features the tagline "He's the speed, you're the bump," reflecting the unstoppable force that Lomu represents and his connection with the sport. Positioned at the bottom, the adidas logo reinforces the brand's association with resilience and athletic excellence.
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Copywriter
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Actor / Celebrity
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Executive Creative Director
Creative Director
Account Manager
Account Manager
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Account Manager