Bisley Office Furniture - "Subway" by ANDY Awards 2004
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Bisley Office Furniture - "Subway"
- Brand: Bisley Office Furniture
- Country: Germany
- Advertiser: Bisley
| Title | Subway |
| Agency | Accenture Song (formerly Kolle Rebbe) |
| Campaign | Perfectly Organized - Bisley Office Equipment |
| Advertiser | Bisley |
| Brand | Bisley Office Furniture |
| Posted | November 2003 |
| Business Sector | Office Equipment |
| Tagline | Perfectly organized. |
| Media Type | Magazine |
| Market | Germany |
| AI Description | The Bisley Office Furniture magazine ad uses a clever visual metaphor by transforming the concept of a subway map into a colorful organization chart. On the left side of the ad, a traditional subway map is depicted with intersecting lines and station markers. The right side mirrors this visualization in a bar chart format, symbolizing the meticulous organization associated with Bisley products. The background is a calming light blue, reinforcing a sense of clarity and cleanliness. The Bisley logo and tagline, 'Perfectly organized,' are prominently featured, highlighting the brand's dedication to efficient office solutions. |
| Creative Director | Sebastian Hardieck |
| Creative Director | Christoph Everke |
| Copywriter | Klaus Huber |
| Art Director | James Cé Cruickshank |
| Illustrator | James Cé Cruickshank |
| Illustrator | Andreas Krallmann |
| Typographer | James Cé Cruickshank |
| Advertiser's Supervisor | Chris Garton |
| Account Executive | Iris Dypka |
| Account Executive | Inga Bestehorn |
| Graphic Artist | Andreas Krallmann |
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