MINI Cooper - "Mold" by ANDY Awards 2004
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MINI Cooper - "Mold"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Mold |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Mini Cooper |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | The advertisement for MINI Cooper is set up as an outdoor installation in an urban environment. It features a large metal mold split in half, showcasing the shape of the iconic MINI Cooper. A bright red MINI Cooper car is positioned perfectly between the mold halves, suggesting that no other car fits into the mold of the MINI. The setting is casual and engaging, making passerby relate to the uniqueness of the vehicle. The text on the ad reads 'Nothing else is a MINI,' underscoring the brand's identity and distinctiveness. This creative street art installation uses simplicity to convey a message of innovation and iconic design. The urban backdrop complements the modernity and the creative flair of the piece. |
| Creative Director | Alex Bogusky |
| Associate Creative Director | Andrew Keller |
| Art Director | Tony Calcao |
| Art Director | Paul Stechschulte |
| Copywriter | Ari Merkin |
| Copywriter | Rob Strasberg |