Holiday Inn Express - "Jeopardy" by ANDY Awards 2004
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Holiday Inn Express - "Jeopardy"
- Brand: Holiday Inn Express
- Country: United States
- Advertiser: Holiday Inn
| Title | Jeopardy |
| Agency | Fallon |
| Campaign | Stay Smart - Holiday Inn |
| Advertiser | Holiday Inn |
| Brand | Holiday Inn Express |
| Posted | May 2003 |
| Business Sector | Hotels, Resorts |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The advertisement cleverly parodies a typical game show setup. A host, reminiscent of a well-known quizmaster, engages the contestants, highlighting one named Carl, a bouncer who humorously reveals he’s still a student. The visual is set in a brightly lit studio with podiums showing contestant scores. The conversation takes a comedic turn when Carl credits his success to staying at a Holiday Inn Express the previous night. The ad closes with the brand’s logo and the tagline, “Stay Smart.” The overall message emphasizes the idea that a night at Holiday Inn Express grants you unexpected cleverness or intelligence. |
| Editing Company | Work |
| Creative Director | David Lubars |
| Creative Director | Scott Vincent |
| Art Director | Scott O'Leary |
| Copywriter | Ryan Peck |
| Account Manager | Leslie Sipprell |
| Agency Producer | Robert van de Weteringe Buys |
| Director | Craig Gillespie |
| Editor | Eric Zumbrunnen |
| Director of Photography (DOP) | Robert (Bob) Yeoman |
| Production Company | Morton Jankel Zander (MJZ) |
| Audio Engineer | Bryan Bowen |
| Audio Engineer | Darlene Gorzela |
| Recording Studio | Soundelux DMG |