MINI Cooper - "Parking, How Sad" by ANDY Awards 2004
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MINI Cooper - "Parking, How Sad"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Parking, How Sad |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Mini Cooper |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Media Type | Billboard |
| Market | United States |
| AI Description | The MINI Cooper ad displays a large billboard mounted on an urban brick parking garage. The billboard prominently features a bright blue MINI Cooper with the words "Parking, How Sad," capturing attention with a playful and ironic tone. The setting in a bustling city, emphasizing the car's capacity to brighten the urban landscape, is further highlighted by graffiti and other city signage. The overall mood is light-hearted and modern, encapsulating the idea of driving as a joyful experience rather than merely a routine task. |
| Copywriter | Ari Merkin |
| Art Director | Tony Calao |
| Art Director | Paul Stechschulte |
| Copywriter | Rob Strasberg |
| Photographer | Daniel Hartz |
| Photographer | Tim Damon |