MINI Cooper - "Abridged Book of Motoring" by ANDY Awards 2004
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MINI Cooper - "Abridged Book of Motoring"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Abridged Book of Motoring |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Mini Cooper |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Media Type | Magazine |
| Market | United States |
| AI Description | The MINI Cooper advertisement titled "Abridged Book of Motoring" evokes a sense of exploration and adventure through motoring. The ad contains images and text emphasizing driving as more than just moving from one place to another; it's about the journey and experiences. The visual presents a MINI Cooper on a road, capturing the dynamic essence and excitement of driving. There is a reference to collecting all 50 states, creating a narrative of exploring the U.S. in a MINI. The text discusses mileage and the experiences tied to it, highlighting that it's not about how far you drive but how much you enjoy the journey. Bold colors and clean design emphasize the modern and adventurous lifestyle that comes with owning a MINI. |
| Photographer | Daniel Hartz |
| Copywriter | Steve O'Connell |
| Copywriter | Ari Merkin |
| Art Director | Tony Calcao |
| Art Director | Ryan O'Rourke |
| Copywriter | Bill Wright |