MINI Cooper - "Tricks" by ANDY Awards 2004
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MINI Cooper - "Tricks"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Tricks |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Mini Cooper |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Media Type | |
| Market | United States |
| AI Description | The ad features a front view of a MINI Cooper against a dark, monochrome background. The car's sleek chrome and elegant design are prominently displayed, drawing attention to its headlights and front grille. A playful and engaging text is positioned above the car, suggesting treating the car like a family member and giving it a name, emphasizing affection and care. The MINI badge and tagline 'Let's Motor' highlight the brand identity, delivering a modern, minimalistic appeal. The ad's visual simplicity is matched by its witty, personified messaging, inviting viewers to see the MINI Cooper as more than just a vehicle. |
| Art Director | Mark Taylor |
| Photographer | Daniel Hartz |
| Copywriter | Steve O'Connell |
| Copywriter | Ari Merkin |