MINI Cooper - "Put Away The Middle Finger" by ANDY Awards 2004
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MINI Cooper - "Put Away The Middle Finger"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Put Away The Middle Finger |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Mini Cooper |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Media Type | |
| Market | United States |
| AI Description | The ad features a front view of a blue MINI Cooper S against a black background. Bold text at the top reads, "LET’S PUT AWAY THE MIDDLE FINGER." This is followed by a series of polite driving suggestions, such as volunteering jumper cables, laying off the horn, paying a stranger’s toll, and being considerate of cyclists. The ad emphasizes responsible and courteous driving, ultimately ending with "LET’S MOTOR." and the MINI logo in the corner, reinforcing the brand message of enjoyable driving experiences with modern civility. |
| Art Director | Mark Taylor |
| Photographer | Daniel Hartz |
| Copywriter | Steve O'Connell |
| Copywriter | Ari Merkin |