MINI Cooper - "Jump Through the Window" by ANDY Awards 2004
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MINI Cooper - "Jump Through the Window"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Jump Through the Window |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Mini Cooper |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Media Type | |
| Market | United States |
| AI Description | The print ad for the MINI Cooper displays the vehicle in a bold orange color, reminiscent of the famous car from the TV show "The Dukes of Hazzard." The car is positioned against a simple black background, accentuating its sporty and compact shape. The ad features playful text urging the reader to 'jump through the window,' referencing the show's iconic car entrance, and captures a spirit of fun and excitement. The MINI logo is prominently displayed, reinforcing the brand identity. The ad captures a sense of nostalgia while promoting the agility and charisma of the MINI Cooper. |
| Art Director | Mark Taylor |
| Photographer | Daniel Hartz |
| Art Director | Alex Burnard |
| Copywriter | Brian Tierney |