MINI Cooper - "Palm Trees" by ANDY Awards 2004
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MINI Cooper - "Palm Trees"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Palm Trees |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Mini Cooper |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Media Type | Billboard |
| Market | United States |
| AI Description | The advertisement features a MINI Cooper prominently displayed on a billboard set against an expansive landscape, emphasizing movement and speed. The car is rendered in a striking red color under the tagline "Let's Motor." A creative twist is added with two palm trees curving dramatically to the right, as if blown by the MINI's speed, creating a humorous and memorable visual effect. The scenery behind the billboard suggests an open road, enhancing the idea of freedom and adventure. The ad uses vivid imagery to convey the excitement and agility associated with driving a MINI Cooper. |
| Copywriter | Ari Merkin |
| Art Director | Mark Taylor |
| Art Director | Tony Calao |
| Art Director | Andrew Keller |
| Art Director | Paul Stechschulte |
| Art Director | Amee Shah |
| Copywriter | Rob Strasberg |
| Copywriter | Scott Linnen |
| Copywriter | Steve O'Connell |
| Copywriter | Bill Wright |
| Photographer | Daniel Hartz |
| Photographer | Tim Damon |