MINI Cooper - "Match" by ANDY Awards 2004
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MINI Cooper - "Match"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Match |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Mini Cooper |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | The ad features a striking visual comparison between a matchstick and the front view of a red Mini Cooper, both set against a deep black background. The matchstick and the car share a similar shape and color, drawing a clever parallel between the two. This imagery suggests that the Mini Cooper is as essential and lively as the ignition a match provides. The main text, 'Let's Motor,' conveys a sense of motion and excitement associated with driving the Mini Cooper. The design is minimal but impactful, emphasizing the car's iconic shape and brand identity. |
| Art Director | Amee Shah |
| Copywriter | Scott Linnen |
| Creative Director | Alex Bogusky |
| Associate Creative Director | Andrew Keller |
| Copywriter | Andy Carrigan |
| Photographer | Mark Laita |