MINI Cooper - "Trashcan" by ANDY Awards 2004
Filter results by
MINI Cooper - "Trashcan"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Trashcan |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Mini Cooper |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | The image showcases an out-of-home billboard located in what appears to be an airport waiting area. The billboard features an image of a MINI Cooper prominently displayed with the text 'Makes everything else seem a little too big' above it. To the right of the billboard, there is an oversized trashcan, creating a humorous and striking visual contrast with the message of the ad. The setting includes passengers in the background, enhancing the idea of travel and movement, a fitting environment for a car advertisement. The color palette is sleek and modern, dominated by the silver of the car and the trashcan, reinforcing the MINI Cooper's image as a compact and trendy vehicle. The use of industrial and minimalist aesthetics aligns with the ad's focus on emphasizing the car's unique size benefit. The overall tone is lighthearted and clever, aiming to engage viewers through subtle humor and design innovation. |
| Copywriter | Ari Merkin |
| Art Director | Mark Taylor |
| Photographer | Daniel Hartz |
| Creative Director | Alex Bogusky |
| Associate Creative Director | Andrew Keller |