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ANDY Awards

Creative Award
New York, United States
Milk - "Birthday" by ANDY Awards 2004

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TitleBirthday
Agency
Campaign Birthday
Advertiser California Milk Processor Board
Brand Milk
Date of First Broadcast/Publication 2003 / 1
Business Sector Milk & Milk Based
Tagline Got milk?
Media Type Television
Length
Market United States
AI Description The ad opens with a gloomy car ride, where a young boy is seen in the backseat holding a gift, apparently en route to a birthday party on a rainy day. His serious expression suggests unease, highlighting the foreboding atmosphere. As the car stops, the boy is shown under an umbrella, carrying his present up a path.

Inside a warmly lit house, a birthday party is underway. Children in party clothes enthusiastically eat dark-colored birthday cake. A sense of anticipation builds when the boy signals to pause others from eating the cake. Chaos ensues when the children ignore the warning, panic showing on their faces as they realize something's amiss. The ad concludes with a mother figure entering with a milk carton, suggesting that milk could have saved the situation. The tagline "Got milk?" appears on-screen, leaving the viewer with a humorous twist on the benefits of milk.
Production Company
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Art Director
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Agency Producer
Director
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Account Executive
Creative Director
Creative Director
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Production Company Producer
Director of Photography (DOP)
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Audio Engineer