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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Mission Space" by ANDY Awards 2004

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TitleMission Space
Agency
Campaign Everything is Possible - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
Date of First Broadcast/Publication 2003 / 1
Business Sector IT & Electrical Components
Tagline Everything is possible. HP Invent
Media Type Television
Length
AI Description The "Mission Space" ad by Hewlett-Packard highlights the use of cutting-edge technology in the creation of Disney's Mission Space ride at Epcot. It begins with a captivating portrayal of family-friendly space travel. The visuals depict vast expanses and adventure-laden landscapes, emphasizing the innovation behind Mission Space. Images of people interacting with the futuristic and tech-driven theme park ride make the viewer feel included in the thrilling experience. The narrative is supported by an audio backdrop that mentions the partnership between Disney and HP facilitating this new attraction. The ad concludes with a call to enter a contest online for a chance to experience the thrill ride. All of this is underscored by the tagline "Everything is possible. HP Invent,” projecting a sense of awe and ambition.