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Washington Mutual - "Roy"

Sedgwick Rd. Seattle, United States

2851

Brand: Washington Mutual
Country: United States

Advertiser: Washington Mutual

Title	Roy
Agency	Sedgwick Rd.
Campaign	Fear Not - Washington Mutual
Advertiser	Washington Mutual
Brand	Washington Mutual
Posted	March 2003
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Media Type	Television
Length	30 seconds
Market	United States
AI Description	The ad begins with Roy, who is seen anxiously lying in bed, highlighting his fear of home loans. This fear transforms as he visits Washington Mutual, where he is warmly greeted and given an immediate loan approval with a thumbs-up, reflecting flexible banking rules. This newfound confidence empowers Roy to attempt things he previously feared. Scenes follow of Roy engaging in karate, trying discounted day-old sushi, and attempting an extreme motorbike stunt, all displaying his boldness and fearlessness. The ad concludes with the Washington Mutual logo and the message, "The Power of Yes," emphasizing the bank’s empowering financial solutions.