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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Money in the Box" by ANDY Awards 2004

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TitleMoney in the Box
Agency
Campaign Everything is Possible - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedMarch 2003
Business Sector Computers, PDAs & Calculators
Tagline HP Invent
Media Type Television
Length
Market United States
AI Description The ad opens with two children talking outside a suburban home. One child asks the other how they acquired their new bike, leading into a story about how their father's old computer causes him frustration, resulting in money being placed in a jar every time he loses his temper. Scenes cut to the father visibly frustrated with his old computer, reinforcing the need for an upgrade. The ad then transitions to showcasing the Compaq Presario Notebook, highlighting features like the Intel Pentium 4 Processor, emphasizing its affordability and improved performance. Joyful music underscores the playful and lighthearted tone, concluding with the brand's logo and a call to action to purchase the product.