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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Digital Crime Fighting" by ANDY Awards 2004

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TitleDigital Crime Fighting
Agency
Campaign Everything is Possible - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
Date of First Broadcast/Publication 2003 / 1
Business Sector IT & Electrical Components
Tagline Everything is possible. HP Invent
Media Type Television
Length
AI Description The advertisement for Hewlett-Packard, crafted by Goodby Silverstein & Partners in 2003, depicts a thrilling urban scene unfolding with a chaotic atmosphere. The dramatic storyline follows a police operation intensified by digital crime-fighting techniques enabled by HP technology. The action takes place in a dimly lit, snow-covered cityscape, setting a suspenseful and urgent tone. In conjunction with dramatic music, the officers use HP's innovative solutions, like mobile tech, to gather and process crucial information rapidly, underscoring a modern age of crime confrontation. The narrative effectively highlights the message that with HP technology, digital crime fighting can be swift and successful. The tagline, "Everything is possible. HP Invent," encapsulates the empowering potential of HP's IT solutions.
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