MINI Cooper - "Clown" by ANDY Awards 2004
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MINI Cooper - "Clown"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Clown |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 5 |
| Product | Mini Cooper |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The MINI Cooper ad features a clown stranded by his colorful, smoking car on a winding road. As a new, sleek MINI Cooper approaches, the clown gives a thumbs up to hitch a ride. The car stops, and the clown eagerly gets inside with the driver, whose expression contrasts with the clown's exuberance. The bumpy car ride is filled with humorous moments, highlighting the vehicle's agility and the driver's playful rapport with the clown. The ad ends with a text stating, "It's small. But it's no clown car," paired with MINI's logo. The ad is in black and white, adding a timeless, classic feel. |
| Creative Director | Alex Bogusky |
| Art Director | Andrew Keller |
| Copywriter | Bill Wright |
| Agency Producer | David Rolfe |
| Agency Producer | Rupert Samuel |
| Production Company | Harvest |
| Director | Baker Smith |
| Director of Photography (DOP) | Guillermo Navarro |
| Editor | Paul Kelly |
| Editing Company | 89 Editorial |
| Sound Design Company | Howley Music |
| Music | Howley Music |