MINI Cooper - "Bulldog" by ANDY Awards 2004
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MINI Cooper - "Bulldog"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Bulldog |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 5 |
| Product | Mini Cooper |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The advertisement for MINI Cooper opens with a close-up of a door with a "PULL" sign. The scene shifts to a bustling garage, where a bulldog begins an adventurous trot. The bulldog, embodying curiosity and determination, navigates through a parking lot, its energy drawing a parallel to the vitality and spirit of the MINI Cooper. As it moves closer to the sleek car parked nearby, the focus alternates between the dog's perspective and the reflective surfaces of the vehicle, emphasizing mutual curiosity. The playful interaction captures a sense of familiarity and exploration. The ad concludes with the tagline “Let's Motor,” reinforcing the theme of adventure and companionship cultivated throughout the sequence. |
| Creative Director | Alex Bogusky |
| Art Director | Andrew Keller |
| Copywriter | Bill Wright |
| Agency Producer | David Rolfe |
| Agency Producer | Rupert Samuel |
| Production Company | Harvest |
| Director | Baker Smith |
| Director of Photography (DOP) | Guillermo Navarro |
| Editor | Paul Kelly |
| Editing Company | 89 Editorial |
| Sound Design Company | Paul Kelly |
| Sound Design Company | 89 Editorial |