IKEA - "Kitchen" by ANDY Awards 2004
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IKEA - "Kitchen"
- Brand: IKEA
- Country: United States
- Advertiser: IKEA
| Title | Kitchen |
| Agency | Crispin Porter + Bogusky |
| Campaign | Kitchen |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Furniture Store |
| Business Sector | Drugstores, Specialty Stores |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | This IKEA television ad features a couple engaged in a humorous argument about infidelity, set within an IKEA kitchen showroom. The conversation is tense, with the woman holding an oven mitt and gesturing animatedly as she refutes the man's protests. The backdrop includes modern kitchen appliances and stylish decor typical of an IKEA setup. As the argument reaches its peak, they break character, smiling and approving the kitchen to a nearby IKEA employee. The setting transforms from a tense domestic scene to a lighthearted decision-making moment in a store. The ad concludes with a cutaway to a price tag for a chair and the IKEA logo with the tagline "shop unboring," emphasizing IKEA's blend of style and affordability. |
| Sound Design Company | Human |
| Creative Director | Alex Bogusky |
| Associate Creative Director | Paul Keister |
| Agency Producer | Rupert Samuel |
| Art Director | Paul Stechschulte |
| Copywriter | Tom Adams |
| Director | Wes Anderson |
| Production Company | Moxie Pictures |
| Director of Photography (DOP) | Harris Savides |
| Editor | Adam Schwartz |
| Editor | Geoff Hounsell |
| Editing Company | Lost Planet |
| Music | Andrew Bloch |
| Sound Design Company | Andrew Bloch |