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ANDY Awards

Creative Award
New York, United States
MINI Cooper - "MINI ride" by ANDY Awards 2004

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TitleMINI ride
Agency
Campaign Mini Cooper 2002 Launch Campaign - BMW
Advertiser BMW
Brand MINI Cooper
Date of First Broadcast/Publication 2002 / 1
Product Mini Cooper
Business Sector Compact & Small Cars
Tagline Let's Motor.
Story MINI ride was placed in malls for people to experience the feeling of MINI. The price: $16,000.

Quarters only please.
Media Type Outdoor/Out of Home
Market United States
AI Description The advertisement features a MINI Cooper on a display stand within a shopping mall. The car is prominently showcased atop a platform with signage indicating a ride price of $16,850, and a request for quarters only. The display allows passersby to visually and physically engage with the car, promoting an interactive experience. Beneath the car, branding includes "MINIUSA.com," directing viewers to explore more about the brand. The scene is vibrant, well-lit by mall lighting, and surrounded by retail environments, emphasizing a modern and appealing aesthetic. This campaign aims to creatively connect with consumers by making MINI Cooper's pricing feel as accessible as using a mall arcade ride, highlighting the playful and accessible nature of the MINI brand.
Art Director
Copywriter