MINI Cooper - "Staple Slalom" by ANDY Awards 2004
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MINI Cooper - "Staple Slalom"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Staple Slalom |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Mini Cooper |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Story | This idea depended on Rolling Stone and Autoweek agreeing to bind with orange staples. Our media department made it happen. |
| Media Type | Magazine |
| Market | United States |
| AI Description | The ad for the MINI Cooper creatively utilizes a magazine spread with an actual miniaturized car navigating the page as if on a slalom course. The background is minimalist white, emphasizing the playful concept of the vehicle 'driving' through the staples of the magazine, winding around them like a car maneuvering through cone obstacles. This innovative use of orange staples gives a visually striking effect and conveys the car's agility and fun nature. The MINI logo and the tagline 'Let's Motor.' are subtly incorporated into the layout, reinforcing brand identity without overwhelming the playful design. |
| Art Director | Andrew Keller |
| Copywriter | Bill Wright |
| Photographer | Sebastian Gray |