MINI Cooper - "Detail Stickers" by ANDY Awards 2004
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MINI Cooper - "Detail Stickers"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Detail Stickers |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Mini Cooper |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Story | Peel and stick "detail" stickers encouraged people to customize a new car. |
| Media Type | Magazine Custom Publishing |
| Market | United States |
| AI Description | The advertisement for MINI Cooper, titled 'Detail Stickers,' prominently features a collection of various stickers and car accessories on a dark background, allowing barely discernible components to stand out due to their vibrant, colorful designs. These include custom wheels, side mirrors, spoilers, and imaginative decals such as flame patterns and graphic numbers, emphasizing the urge for personalization and customization of vehicles. At the center of this piece, the familiar MINI logo anchors the array, subtly echoing a blend of distinctive modern style and youthful audacity. The playful nature of these 'detail' stickers encourages a sense of adventurous individualism, inviting owners to personalize their cars in unique and exciting ways. Furthermore, the text 'LET'S MOTOR' strategically intensifies the advertisement's lively call to action, motivating potential customers to engage enthusiastically with the brand's innovation-driven culture. |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Photographer | Daniel Hartz |
| Art Director | Tony Calcao |
| Copywriter | Rob Strasberg |
| Photographer | Sebastian Gray |
| Illustrator | Maggie Baker |
| Print Production Manager | Julieana Stechschulte |