MINI Cooper - "MINI on a SUV" by ANDY Awards 2004
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MINI Cooper - "MINI on a SUV"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | MINI on a SUV |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Story | MINI on a SUV addressed the less-than-fun driving characteristics of SUVs. |
| Media Type | Transportation & Vehicles |
| Market | United States |
| AI Description | The advertisement features a bold and eye-catching image of a MINI Cooper mounted on top of an SUV as it drives through an urban setting. The MINI Cooper is positioned as a fun and exciting alternative to larger, traditional SUVs. The words "Let's Motor" and "What are you doing for fun this weekend?" are prominently displayed on the side of the SUV, inviting the viewer to consider the playful and adventurous nature of driving a MINI. This visual setup highlights the contrast between the compact MINI and the larger SUV, emphasizing the agility and uniqueness of the brand. The surrounding environment appears lively, with a typical city street ambiance. |
| Creative Director | Alex Bogusky |
| Associate Creative Director | Andrew Keller |
| Art Director | Tony Calcao |
| Art Director | Paul Stechschulte |
| Copywriter | Ari Merkin |
| Copywriter | Rob Strasberg |