MINI Cooper - "Callouts" by ANDY Awards 2004
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MINI Cooper - "Callouts"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Callouts |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Story | This ad used partnerships to demonstrate our extensive substance in Times Square. The board was as long as two city blocks. |
| Media Type | Billboard |
| Market | United States |
| AI Description | The MINI Cooper ad is a sprawling billboard in New York’s Times Square, featuring a gleaming red car set against a backdrop of bustling urban life. It is part of an engaging visual narrative that stretches across two city blocks, catching the eye of passersby with its bold and colorful presentation. The surface of the ad is filled with various callout features and details of the car, highlighting its stylish and innovative design. Alongside the car, there is text reading, 'Let's Motor,' which encapsulates the energetic and forward-moving spirit of the brand. This display emphasizes MINI Cooper’s modern and adventurous identity, harmonizing with the dynamic pulse of the city. This billboard is crafted to stand out amid the crowded hues and volumes of Times Square, engaging both pedestrian traffic and vehicular passerby with its vibrant visual appeal. |
| Copywriter | Ari Merkin |
| Art Director | Tony Calao |
| Art Director | Paul Stechschulte |
| Copywriter | Rob Strasberg |
| Photographer | Daniel Hartz |
| Photographer | Tim Damon |