MINI Cooper - "State Stickers" by ANDY Awards 2004
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MINI Cooper - "State Stickers"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | State Stickers |
| Agency | Crispin Porter + Bogusky |
| Campaign | Mini Cooper 2002 Launch Campaign - BMW |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Date of First Broadcast/Publication | 2002 / 1 |
| Business Sector | Compact & Small Cars |
| Tagline | Let's Motor. |
| Story | State sticker magazine inserts transformed magazines into a viral medium. |
| Media Type | Magazine Custom Publishing |
| Market | United States |
| AI Description | The advertisement features a vibrant red MINI Cooper with a VA sticker on the rear, against a black background. Above the car is a playful and adventurous text proposing a road journey across various states from New Jersey to Virginia, symbolizing exploration and freedom. The right side of the ad showcases a series of bold, black and white oval state stickers such as NY, MA, CT, VA, NJ, DC, and more, encouraging customization and travel. The MINI Cooper logo is prominently displayed, and the tagline 'Let's Motor' reinforces a sense of excitement and movement. This ad was part of a campaign that used magazine inserts to generate viral interest, emphasizing the unique and spirited nature of MINI Cooper vehicles and the journey they promise. |