ANDY Awards

Creative Award

New York, United States

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MINI Cooper - "Vomit Bag"

Crispin Porter + Bogusky Miami, United States

Awards

3911

Brand: MINI Cooper
Country: United States

Advertiser: BMW

Title	Vomit Bag
Agency	Crispin Porter + Bogusky
Campaign	Mini Cooper 2002 Launch Campaign - BMW
Advertiser	BMW
Brand	MINI Cooper
Date of First Broadcast/Publication	2002 / 1
Business Sector	Compact & Small Cars
Tagline	Let's Motor.
Story	Actual vomit bag inserted into magazines.
Media Type	Magazine Custom Publishing
Market	United States
AI Description	In a creative marketing twist, the MINI Cooper ad cleverly uses an actual vomit bag inserted into magazines. The ad portrays a MINI Cooper speeding along a spiraling road, symbolizing thrilling and fast-paced driving experiences. The image's design is sleek and modern, with a predominantly grey and red color scheme. The accompanying text humorously plays on the intensity of the ride, emphasizing the excitement and daring nature associated with driving a MINI Cooper. This playful approach not only underlines the brand’s adventurous image but also its innovative edge, utilizing unexpected elements to capture attention. The vomit bag serves both as a literal and metaphorical element, linking to a fully immersive driving experience that the MINI Cooper promises.